Advertising inside the upcoming Maxim magazine features "The Condemned," starring Stone Cold Steve Austin ("10 People Will Fight ... 9 Will Die.") The brash claim that this ad couldn't be physically destroyed caught the attention of Ken Wheaton and his rather wimpier editor, Jonah Bloom. Running in Maxim's "The Tough Issue," which hits US newsstands Sept. 20,
the ad is supposedly printed on special tough-guy paper and can't be torn or ripped by mere mortals.Watch the Adage segment. It really tears Austin up.