Showing posts with label Economist. Show all posts
Showing posts with label Economist. Show all posts

Wednesday, March 12, 2008

The Economist: spit-shining the NY news


Here's the headline of the week, from the Economist:

Spitzer swallows?

HIS pride, at any rate: New York Governor Eliot Spitzer has been caught on tape arranging a rendezvous with a high-class prostitute. Mr Spitzer today issued an apology to his family and staff, saying he was "disappointed that I failed to live up to the standard I expected of myself". Those with a taste for irony can read the then–attorney general waxing indignant in the wake of a 2004 prostitution bust here.

Global empathy for the wife and three teenage daughters, who may be a tad po'd about the $80,000 blown on callgirls by Dad.

Sunday, September 30, 2007

Buzz-builders leak news content to bloggers

Are you being served? Are you being used?
The Economist is courting blogs to drive up online viewing statistics. The journalism.co.uk site discloses how blogs and aggregation sites now are the main source for links to newspaper sites.

"What we've found to be very successful for getting views is to actually engage with bloggers," said Mike Seery.

"In the US we identified the 100 most important political bloggers and we effectively give them content before it's published in print, so that it builds a buzz around the thing before it's there.

"It takes work and it's not the exclusives you might get in a national daily here [in the UK], but it's the sort of thing that create a big buzz and brings lots of traffic the next day," he added.


Brave new world.