The New York Times Style section published a feature on the rise of the term
"vajayjay" to describe female genitalia.
"The reason that vajayjay has caught on, I think, is because there is a black--Southern especially--naming tradition, which is to have names like Ray Ray and Boo Boo and things like that," said John H. McWhorter, a linguist at the Manhattan Institute. "It sounds warm and familiar and it almost makes the vagina feel like a little cartoon character with eyes that walks around."
Euphemism rears its pink little head.
