As cutbacks thwart investigative reporting at small US papers, venture journalism with a conscience is being launched and calling itself Pro Publica. Veteran journalist Paul Steiger, from the Wall Street Journal, is recruiting top reporters, according to the NY Times. Pro Publica will pay their three dozen reporters well, but give away the articles so readers in, say, Middle America might be enlightened.
The nonprofit group, called Pro Publica, will pitch each project to a newspaper or magazine (and occasionally to other media) where the group hopes the work will make the strongest impression. The plan is to do long-term projects, uncovering misdeeds in government, business and organizations.
Nothing quite like it has been attempted, and despite having a lot going for it, Pro Publica will be something of an experiment, inventing its practices by trial and error. It remains to be seen how well it can attract talent and win the cooperation of the mainstream media.
“It is the deep-dive stuff and the aggressive follow-up that is most challenged in the budget process,” said Mr. Steiger, who will be Pro Publica’s president and editor in chief. He gave up the title of managing editor of The Journal in May, but is staying on through the end of the year as editor at large; during his tenure, the newsroom won 16 Pulitzer Prizes.
Pro Publica is the creation of Herbert M. and Marion O. Sandler, the former chief executives of the Golden West Financial Corporation, based in California, which was one of the nation’s largest mortgage lenders and savings and loans. They have committed $10 million a year to the project, while various foundations have provided smaller amounts. Mr. Sandler will serve as chairman of the group, which will begin operations early next year.